Freelance App Developers: What They Really Do?

Introduction: Mobile app development is diverse and indeed intended or targeted for adaption to many uses, things, or adaptabilities. App development is software development that specifically avails solutions with multiple adaptabilities from medical research and treatment, to finance, education, technology, entertainment, e-commerce, communication, etc. The possible adaptations of various types of apps are limitless with diverse capabilities and utilities.   

Mobile App Developers are computer software experts whose main passion, motivation, and duty include creating, designing, testing, and programming apps for a wide of range digital devices like computers, laptops, smartphones, and tablets. But who is a freelance mobile app developer?

Who is a Freelance App Developer?

A freelance app developer is a mobile app developer that focuses on building apps when they have projects on hand either part or full-time. Freelance app development is all about creating popular app solutions and availing reliable mobile app development services. Freelance app developers are doing it either part-time by working on specific projects in their free time or full-time as a substitute for the regular job.

What Do Freelance App Developers Do?

1. Provide Affordable and Professional App Development 

Mobile apps are extremely vital for types of businesses: small, medium, and big. Businesses, adopt apps for a variety of reasons yet the million-dollar question remains, how can the businesses develop these apps at the most affordable cost and with fine results? For small businesses with limited budgets, the best option is using freelance app developers. Freelance developers offer professionally designed finished products than the DIY app builder route at a fraction of the total cost of a complete professional app development company.

2. Avail Special Rewards and Solutions to Challenging Projects

Searching, finding, and hiring reliable freelance app developers is tough and challenging. However, for every challenging task and effort, there are often similar rewards for the endeavor. It is vital to broaden and expand the search for freelance app developers before finding and zeroing in an established and talented one who delivers the project work on time and within the accepted or agreed on budget calculations. 

That is possible through having a clear vision of the project's aim, sharing that vision with the freelance app developer, and working towards a collaborative development that makes the app development project a resounding success.

3. Offer Better and Competitive App Development Value

Businesses at times aren’t focused enough and are short-sighted while looking at hourly rates or charges when hiring the established freelance app developers. If businesses have tight budgets, it is impossible to afford or justify the hiring of top freelance app developers. 

Several businesses today and freelance app developers admit the possibility of cheaply developing and launching mobile apps. However, it is doubtful to trust anyone who promises to provide app development services at the lowest price without further justification or clarity. 

Mobile app development at cheaper or lower rates may sometimes imply working with less experienced app developers. That may jeopardize app quality, cost more over the apps lifetime, or the project duration because of several changes and corrections. It’s best to research thoroughly and get the most competitive, experienced, and at the best cost possible.

4. Offer Flexible Working Availability for Projects 

Several freelance app developers have adaptable flexibility in their work schedules. This includes setting their working hours, deciding their rates among others, and the ability to maintain focus on specific tasks minus the rigidity of traditional workplaces. 

Flexibility has positives and negatives among talented freelance app developers. It is best to have thorough discussions regarding your project expectations. Enquire on their schedules, projects in hand and being worked on, and level of availability for your project. Get realistic timelines and deadlines for project completion dates. Also asking whether the freelance app developers can deliver projects within the agreed boundaries is a vital factor to consider. For businesses hiring freelance app developers, flexibility and availability impact successful project completion.

5. Include Collaboration and Open to Creatively Adaptable Suggestions

On the aspects of freelance app developers are being collaborative and open to creative suggestions of clients. Whether it is the final app content and the bargains on the app budget there is room for flexibility. 

Most traditional developers have offers with set prices for app development services. These are most likely to have hidden charges as the development process goes or the development services are rigid and not geared for successful completion according to the client’s interests and taste. Freelance app developers are willing to explain each step of the process to the client, clear any doubts and answer multiple questions, avail or accept vital feedback, and take ownership of the project.

6. Multitask on a Variety of App Development Projects

Similarly, today multitasking is used in all areas and spheres of work. That means regular communication, clear milestones, and regular feedback keep app development projects in line and sight for both the clients and the freelance app developers. This keeps projects on the clear route to prior agreed completion deadlines.  

Conclusion

It is certainly the most professional mobile App Developers have their unique and in-house app development setups that provide complete development. Freelancers, on the other hand, have unique abilities to provide similar services in a detached or independent location yet with competitive and affordable app development services.

10 Reasons Why Mobile Apps Are Better For Business than Web Apps

 Introduction: according to statistics there are 7.8 billion people in the world out of which 4.6 billion of the population are digitalized, and 3.6 billion people make use of mobile apps while only 1.45 billion people make use of web apps.

Mobile Apps

These are software applications built to function on mobile devices like tablets, smartphones, or even a watch. Mobile apps operate by using IOS or Google play store.

Initially, apps were designed and created to ease the day to day difficult individuals face while trying to carry out petty tasks such as sending and receiving electronic mails, storing data, finding information, and processing data.

As the use of mobile apps has expanded vastly over the years, they can now be adapted to locate people or even track goods. Today almost every Mobile App Development Company, apps are used for educational purposes to take classes and tuitions online. For instance, apps that help students carry out research or even help them find information about related topics to their curriculum, mobile apps also have platforms that support electronic commerce, and apps that provide recreation such as game apps.

Types of Mobile Apps

Native Apps

Native apps are mobile apps functioning only or specific to custom mobiles. Therefore if native mobile apps are designed for android mobile they can't adapt or function on Apple products. The main aim of native mobile apps is to ensure enhanced and effective performance of apps on different mobile phones. That is why companies and organizations need to have more knowledge of the type of mobile apps they intend to use as a company.

Hybrid Apps

Hybrid mobile apps operate or function via a cross-function adaptation. They combine both web-based app and native app features and avail several advantages compared to other types of mobile apps. They are built on programming languages like Apache Cordova among others. Hybrid apps use a single command language structure that works across numerous mobile systems.

Web-Based Apps

Web-based apps usually store or have less memory space and are coded in HTML5, JavaScript, etc. Web-based mobile app users have more accessibility to their data anywhere and at any time as most information of individuals is stored in the cloud (internet server).

Web Apps

Web apps are software applications operating on web servers (web servers are software’s that function on the World Wide Web) trying to meet and fulfill the needs and demands of the user. Webs apps function on or via specific codes such as cascading style sheets.

Reasons Mobile Apps are Better for Your Business than Web Apps

As previously stated there are more mobile app users as compared to web app users thus it is best for a company to utilize the forum which has the most users and exhibits more benefits and tends to elevate profit in a company.

1. Improved Personalization 

Keeping the traffic on your company website and being able to meet the requirements of the clients are a real bonus. This is achievable through the use of mobile apps. They provide platforms for users to design their pages according to their preferences based on their personality, gender, and interest. Mobile apps can also create personalized pages for users by observing the client’s experiences on the platform.

2. Notification Pop-Ups

The client’s data and information are of utmost importance to the company thus not getting up to date reminders about certain information may cost the company. But not to worry mobile apps provide a notification service that shows up as a reminder for the client.

There are two types of applications the in-app notification and push notification.

3. Easy Accessibility

Imagine needing to access your data or to quickly locate a file yet aren't accessible or can't access your web server due to an inactive or bad internet connection? Be rest assured mobile apps are here to save the day and will cost you no loss, or disappointment at all. That is because unlike web apps, mobile apps operate using mobile device features, tend to your need, and make your work more fun and less tedious.

4. Ability to Function without an Active Connection

With mobile apps, one of the distinct differences is the opportunity to be able to work without the use of an active Internet connection.

5. More Traffic on Apps

The fact that the world we are in is a global village that contributes majorly to the use of mobile apps. Presently most of the internet users spend most of their time on mobile apps and only 13% of the population makes use of web apps.

6. Improved Data Storage

Data retrieval is of utmost value to a client and the ability to locate them swiftly and in lesser time is another major advantage over the Web Apps which store their data on web servers.

7. Reduced Time Consumption

With the use of mobile apps, business organizations multiply their chances of working effectively in a diminished time frame. That translates into increased productivity compared to web app users. 

8. Brand Advertisement and Endorsement

Today, more than half of the world population uses mobile apps than web apps. Even if a particular app isn't used regularly, the user gets constant reminders from the app each time he or she accesses his or her mobile device. That means additional or frequent advertising of the company brand.

9. Increased Productivity

Through the use of mobile apps, most companies open the door to maximizing their rate of productivity through ensuring constant traffic and creativity on the app. And as well save time in completing tasks 

10. Improved Customer Experience

A company that makes use of a mobile app can assure an improved customer experience by creating a better interactive experience whereby the users can give their feedback.

Conclusion  

To a Mobile App Development Company, mobile apps open the chance to not only to improve production rate but also assure a better customer experience overall.

Importance of App Store Optimization in Mobile App Development

Instead of focusing on App Store Optimization, enterprises focus more on SEO to scale their product. What they do not understand is that they need to refine their approach to make their product visible & successful.

Knowing App Store Optimization (ASO)

Name it App Store Marketing or Mobile App SEO, ASO is focused on improving the rank of mobile apps within the app store. However, the goal of every business revolves around more and more downloads of the mobile app developed. Other than that, businesses also look onto -

• Increased brand exposure

• Positive app reviews & ratings

• Audience engagement 

• Additional marketing channel diversification

You are aware of the fact that app store users and app downloads are increasing at an exponential rate. As per Statista, 270 billion apps were anticipated to be downloaded in 2017, which is a substantial increase from 224.8 billion apps back in 2016.

There are a few differences between the SEO and ASO that needs to be clarified so that you cover all the aspects for optimization after mobile app development. App Store Optimization is a closed site search engine as compared to the web. Thus ASO relies on readable and easy content discovery, indexation, and most importantly, app ranking algorithms. 

Like SEO is an ongoing process, ASO is meant to optimize the app for enhancing visibility and constant evolution. With consistent tracking and measuring performance as well as results, your app can protrude in the App Store and Play Store.

How to Optimize your App Organically

The ASO and SEO techniques go hand in hand, whether to rank a website or the app. So, it can be said that the traditional search engine optimization tactics used for SEO gains can also be directly applied to App Store Optimization. Thus you will have to focus on,

• App name, title, and URL optimization

• Keyword research 

• Generate & handle app ratings & review 

• Deep linking

• Indexing app on Google's SERP

• CTR optimization

Certainly, all these aspects do play an important role, but that doesn't mean that you overlook the role of the website for driving traffic directly to your app downloads section.

Your website is the driving force behind people referring to your app. It is the key to leading people from seeking information from the website to buying/downloading apps.

The content level varies from website to app. The app store has limited space to add engaging content. The extensive the greater value, wider traffic, and more download of your app. Thus, you can leverage the website content to spread app awareness and discovery to build external app authority & visibility.

With a myriad of app optimization areas available in-app store, you can focus on updates, refinement, and ongoing optimization as well. So, let's understand the App Instore tactics deeply.

Core Optimization Features 

As aforementioned the SEO tactics for ASO, you will need to focus on and improve these attributes for encouraging downloads.

Name, Subtitle & URL 

They are the core areas to focus & value your keyword and user search behavior. The app name must explain its key feature as well as reinforce the value that also simultaneously differentiates from others & perceive value signals.

Keyword Fields 

Conventional SEO tactics for keyword research must be optimized for enhanced results. You have to keep pace with the changing user queries in order to add the most relevant keywords and updating them with time to get it right.

Reviews & Ratings

The most influential factor for a user to download the app. This is also the core trust aspect as the user always checks on the number of positive feedback another user has given. Thus it is imperative to have a framework that can generate regular reviews, engage with them and reply to them.

Downloads 

The more download, the more popularity, profit, better reviews, demand, and user value. Increasing the volume of downloads also means higher perceived and increased prominence associated with the app in the app store's organic ranking. 

Updates

Just like the website needs time to time updates, your app needs updates on regular intervals to perform successfully. Only the apps that receive regular updates, such as technology updates, feature additions, and improvements, are listed in the top-performing apps. Updating apps on regular intervals can add relevance to your product for your audience. Also, the App Store and Google Play Store take regular updates that serve as a ranking algorithm.

Other Factors

Quality

There are many mobile app trends in 2020 that should be focused on. Apart from regular updates. Since Google and Apple have become more selective for publishing the apps on their respective stores, you must focus on the quality of your app. Buggy and scammy apps are also subject to removal from the app store.  

Presentation

Presenting your app on the app store product page has a big impact on the conversion rate value. Product Page CRO is an on-going process, thus needs constant focus for your app to rank and generate downloads.

Screenshots

To positively impact your impressions compared to clicks is through adding clear and bright screenshots and thumbnail images. Adding pictures of your app can considerably increase click-through rates too. 

A/B Testing

Testing variedly is the critical area for getting every single bit of value from the available optimization areas within your app. Hypothesis or A/B testing helps in improving metrics associated with the fields such as CTR, CRO, and others. 

Spotlight Search 

You can consider the fun feature of Apple's, which is Spotlight Search. Users get a picture of the apps they have downloaded. With this feature, you can also check the app's engagement level.

AI-Powered Keyword Research

Searching for potential keywords is an extremely tedious task, thus you need a tool that can give you effective App Store Optimization. App Radar is an AI-powered tool that can easily provide tailored keyword suggestions and also saves a lot of time that manual app keyword search would take.

In the Nutshell -

App Optimization after mobile app development is overlooked by many organizations. It must not be forgotten that like the SEO for websites, ASO for apps are equally essential, when you have a product. Thus downloads and ranking of the app highly depend on factors like quality, keywords, reviews & ratings, screenshots, and many others to increase brand exposure and audience engagement which must be looked into.