10 Reasons Why Mobile Apps Are Better For Business than Web Apps

 Introduction: according to statistics there are 7.8 billion people in the world out of which 4.6 billion of the population are digitalized, and 3.6 billion people make use of mobile apps while only 1.45 billion people make use of web apps.

Mobile Apps

These are software applications built to function on mobile devices like tablets, smartphones, or even a watch. Mobile apps operate by using IOS or Google play store.

Initially, apps were designed and created to ease the day to day difficult individuals face while trying to carry out petty tasks such as sending and receiving electronic mails, storing data, finding information, and processing data.

As the use of mobile apps has expanded vastly over the years, they can now be adapted to locate people or even track goods. Today almost every Mobile App Development Company, apps are used for educational purposes to take classes and tuitions online. For instance, apps that help students carry out research or even help them find information about related topics to their curriculum, mobile apps also have platforms that support electronic commerce, and apps that provide recreation such as game apps.

Types of Mobile Apps

Native Apps

Native apps are mobile apps functioning only or specific to custom mobiles. Therefore if native mobile apps are designed for android mobile they can't adapt or function on Apple products. The main aim of native mobile apps is to ensure enhanced and effective performance of apps on different mobile phones. That is why companies and organizations need to have more knowledge of the type of mobile apps they intend to use as a company.

Hybrid Apps

Hybrid mobile apps operate or function via a cross-function adaptation. They combine both web-based app and native app features and avail several advantages compared to other types of mobile apps. They are built on programming languages like Apache Cordova among others. Hybrid apps use a single command language structure that works across numerous mobile systems.

Web-Based Apps

Web-based apps usually store or have less memory space and are coded in HTML5, JavaScript, etc. Web-based mobile app users have more accessibility to their data anywhere and at any time as most information of individuals is stored in the cloud (internet server).

Web Apps

Web apps are software applications operating on web servers (web servers are software’s that function on the World Wide Web) trying to meet and fulfill the needs and demands of the user. Webs apps function on or via specific codes such as cascading style sheets.

Reasons Mobile Apps are Better for Your Business than Web Apps

As previously stated there are more mobile app users as compared to web app users thus it is best for a company to utilize the forum which has the most users and exhibits more benefits and tends to elevate profit in a company.

1. Improved Personalization 

Keeping the traffic on your company website and being able to meet the requirements of the clients are a real bonus. This is achievable through the use of mobile apps. They provide platforms for users to design their pages according to their preferences based on their personality, gender, and interest. Mobile apps can also create personalized pages for users by observing the client’s experiences on the platform.

2. Notification Pop-Ups

The client’s data and information are of utmost importance to the company thus not getting up to date reminders about certain information may cost the company. But not to worry mobile apps provide a notification service that shows up as a reminder for the client.

There are two types of applications the in-app notification and push notification.

3. Easy Accessibility

Imagine needing to access your data or to quickly locate a file yet aren't accessible or can't access your web server due to an inactive or bad internet connection? Be rest assured mobile apps are here to save the day and will cost you no loss, or disappointment at all. That is because unlike web apps, mobile apps operate using mobile device features, tend to your need, and make your work more fun and less tedious.

4. Ability to Function without an Active Connection

With mobile apps, one of the distinct differences is the opportunity to be able to work without the use of an active Internet connection.

5. More Traffic on Apps

The fact that the world we are in is a global village that contributes majorly to the use of mobile apps. Presently most of the internet users spend most of their time on mobile apps and only 13% of the population makes use of web apps.

6. Improved Data Storage

Data retrieval is of utmost value to a client and the ability to locate them swiftly and in lesser time is another major advantage over the Web Apps which store their data on web servers.

7. Reduced Time Consumption

With the use of mobile apps, business organizations multiply their chances of working effectively in a diminished time frame. That translates into increased productivity compared to web app users. 

8. Brand Advertisement and Endorsement

Today, more than half of the world population uses mobile apps than web apps. Even if a particular app isn't used regularly, the user gets constant reminders from the app each time he or she accesses his or her mobile device. That means additional or frequent advertising of the company brand.

9. Increased Productivity

Through the use of mobile apps, most companies open the door to maximizing their rate of productivity through ensuring constant traffic and creativity on the app. And as well save time in completing tasks 

10. Improved Customer Experience

A company that makes use of a mobile app can assure an improved customer experience by creating a better interactive experience whereby the users can give their feedback.

Conclusion  

To a Mobile App Development Company, mobile apps open the chance to not only to improve production rate but also assure a better customer experience overall.

Importance of App Store Optimization in Mobile App Development

Instead of focusing on App Store Optimization, enterprises focus more on SEO to scale their product. What they do not understand is that they need to refine their approach to make their product visible & successful.

Knowing App Store Optimization (ASO)

Name it App Store Marketing or Mobile App SEO, ASO is focused on improving the rank of mobile apps within the app store. However, the goal of every business revolves around more and more downloads of the mobile app developed. Other than that, businesses also look onto -

• Increased brand exposure

• Positive app reviews & ratings

• Audience engagement 

• Additional marketing channel diversification

You are aware of the fact that app store users and app downloads are increasing at an exponential rate. As per Statista, 270 billion apps were anticipated to be downloaded in 2017, which is a substantial increase from 224.8 billion apps back in 2016.

There are a few differences between the SEO and ASO that needs to be clarified so that you cover all the aspects for optimization after mobile app development. App Store Optimization is a closed site search engine as compared to the web. Thus ASO relies on readable and easy content discovery, indexation, and most importantly, app ranking algorithms. 

Like SEO is an ongoing process, ASO is meant to optimize the app for enhancing visibility and constant evolution. With consistent tracking and measuring performance as well as results, your app can protrude in the App Store and Play Store.

How to Optimize your App Organically

The ASO and SEO techniques go hand in hand, whether to rank a website or the app. So, it can be said that the traditional search engine optimization tactics used for SEO gains can also be directly applied to App Store Optimization. Thus you will have to focus on,

• App name, title, and URL optimization

• Keyword research 

• Generate & handle app ratings & review 

• Deep linking

• Indexing app on Google's SERP

• CTR optimization

Certainly, all these aspects do play an important role, but that doesn't mean that you overlook the role of the website for driving traffic directly to your app downloads section.

Your website is the driving force behind people referring to your app. It is the key to leading people from seeking information from the website to buying/downloading apps.

The content level varies from website to app. The app store has limited space to add engaging content. The extensive the greater value, wider traffic, and more download of your app. Thus, you can leverage the website content to spread app awareness and discovery to build external app authority & visibility.

With a myriad of app optimization areas available in-app store, you can focus on updates, refinement, and ongoing optimization as well. So, let's understand the App Instore tactics deeply.

Core Optimization Features 

As aforementioned the SEO tactics for ASO, you will need to focus on and improve these attributes for encouraging downloads.

Name, Subtitle & URL 

They are the core areas to focus & value your keyword and user search behavior. The app name must explain its key feature as well as reinforce the value that also simultaneously differentiates from others & perceive value signals.

Keyword Fields 

Conventional SEO tactics for keyword research must be optimized for enhanced results. You have to keep pace with the changing user queries in order to add the most relevant keywords and updating them with time to get it right.

Reviews & Ratings

The most influential factor for a user to download the app. This is also the core trust aspect as the user always checks on the number of positive feedback another user has given. Thus it is imperative to have a framework that can generate regular reviews, engage with them and reply to them.

Downloads 

The more download, the more popularity, profit, better reviews, demand, and user value. Increasing the volume of downloads also means higher perceived and increased prominence associated with the app in the app store's organic ranking. 

Updates

Just like the website needs time to time updates, your app needs updates on regular intervals to perform successfully. Only the apps that receive regular updates, such as technology updates, feature additions, and improvements, are listed in the top-performing apps. Updating apps on regular intervals can add relevance to your product for your audience. Also, the App Store and Google Play Store take regular updates that serve as a ranking algorithm.

Other Factors

Quality

There are many mobile app trends in 2020 that should be focused on. Apart from regular updates. Since Google and Apple have become more selective for publishing the apps on their respective stores, you must focus on the quality of your app. Buggy and scammy apps are also subject to removal from the app store.  

Presentation

Presenting your app on the app store product page has a big impact on the conversion rate value. Product Page CRO is an on-going process, thus needs constant focus for your app to rank and generate downloads.

Screenshots

To positively impact your impressions compared to clicks is through adding clear and bright screenshots and thumbnail images. Adding pictures of your app can considerably increase click-through rates too. 

A/B Testing

Testing variedly is the critical area for getting every single bit of value from the available optimization areas within your app. Hypothesis or A/B testing helps in improving metrics associated with the fields such as CTR, CRO, and others. 

Spotlight Search 

You can consider the fun feature of Apple's, which is Spotlight Search. Users get a picture of the apps they have downloaded. With this feature, you can also check the app's engagement level.

AI-Powered Keyword Research

Searching for potential keywords is an extremely tedious task, thus you need a tool that can give you effective App Store Optimization. App Radar is an AI-powered tool that can easily provide tailored keyword suggestions and also saves a lot of time that manual app keyword search would take.

In the Nutshell -

App Optimization after mobile app development is overlooked by many organizations. It must not be forgotten that like the SEO for websites, ASO for apps are equally essential, when you have a product. Thus downloads and ranking of the app highly depend on factors like quality, keywords, reviews & ratings, screenshots, and many others to increase brand exposure and audience engagement which must be looked into.

5 Best Tips in Mobile Application Development to Always Remember

Introduction Mobile Application Development

Mobile Application Development is the creating of software apps to run specifically digital mobile devices like smartphones, laptops, palmtops, and tablets.

Mobile apps will never go out of style since the projected growth estimates for the mobile apps industry stands at globally. From mobile banking, money transfer, communication, business transactions, e-commerce, healthcare apps, business communication, mobile apps are providing the fastest answers and solutions to users and businesses. The increased demand in the mobile apps market has a global resonance. 

Today, mobile app development companies are all striving for relevance, competitiveness and providing the best app solutions that impact and change people’s way of life. Yet even before launching out to develop an app, several questions linger on. So, as a mobile app developer what are the best tips to remember in mobile app development? What are the 10 best tips that ensure your apps remain competitive and admired by most users as well as other developers?


Below we dissect the most important tips to keep at the back of your mind.

The Best Tips in To Keep in Mind in Mobile App Development

Have you answered these questions?

1. Strategic Market Assessment and Evaluation

A). Who are you making the app for and why?
B). Do you have a long term growth plan and perspective? 

C). Are you able to create an app that addresses and meets user expectations?

D). How much will it cost you to develop the app? 

E). Have you assessed your competitors to know their strengths and weaknesses?

The market assessment and evaluation provides crucial insights and analytics on the dynamics and constants at play in your app development endeavour. It also enables making decisive decisions on what to incorporate and what not to with sound data and information.

2. App Development Approach of Choice

Choosing the right mobile app development approach is critical as there are so many apps in the app stores and the market already. However, always remember the purpose of the app, development time and budget.

Native App Development: Deliver better user experience yet take longer development time and require skilled developers as mistakes are costly. Native apps are platform-specific, are costly to make and take a longer time in the development cycle but deliver a better user experience.

Web App Development: The apps are quick and cheaper to develop as they run on multiple platforms. They are developed primarily with HTML5, CSS and JavaScript code.

Cross-Platform or Hybrid App Development: This is a recent app development approach combining prebuilt native containers with on-the-fly web coding to deliver a hybrid app. the app developers augment web code with native language and create unique features and access native APIs not yet available with JavaScript.

3. Make Initial App Design with Analytics

With the app development approach solved go on to build and make an initial app design with several analytics tools. This turns an idea into a basic application with basic functions. An initial app design simplifies placing or pitching the idea to potential buyers who evaluate its marketability or relevance. It is possible to share the initial app design with app testers to know what needs further fixing, changes to make it a successful mobile app. integrate analytics to assess usage and access in the future.

4. Regular App Testing for Several Issues 

App testing of new mobile apps is well known to both expert and upcoming developers. Many tried and tested tools are used to check for app glitches in different operational situations. For some developers, the app testing process is done shortly before the app is released. Yet as a standard, regular app testing is more preferred as it ensures any glitches in the app are easily resolved at the earliest.

5. Launch App and Study Growth Metrics

Lancing an app needs a strategy: planning, promotion, schedule and control movement of releases to test and live situations. Systematic pre and post-launch strategy ensure the app works as expected in real market situations with all requirements.

Besides, it gives insight into the mobile app's credibility with user feedback and reviews. Metrics are integral to success and accurate metrics even much more so for further improvements and future updates. With global mobile app rising especially in the COVID-19 pandemic, metrics are vital with the best analytics tools.

Conclusion

Although 2020 is both an exciting and depressing year for many. COVID-19, global recession, earthquakes, floods, etc. yet demand for mobile apps is on an upward trend all thanks to an increased in virtual and remote technologies. Mobile app development is proving competitive, dynamic, and fast-evolving and requires a quicker adaptation to the latest trends.

All in all a great app is systematic coming together of the subject over matter. It must be the right app, for the right audience, in the right budget, and in cost to inspire relevance. For a mobile app developer, continuous search for the best Mobile Application Development tips, strategy and tactics help deliver the golden egg.

10 Key App Metrics Vital in Tracking Your Mobile App

key app metrics are performance standards or indicators of how responsive your app is doing post-launch. Mobile apps do face or encounter several challenges and performance appraisal or evaluation to understand the overall impact on the market.

What are the Key App Metrics?

Every app has performance-based standards it is evaluated upon to gauge its relative performance. Therefore, key app metrics (vital and important) are app performance benchmarks or standards to know whether the app meets the purpose it was developed for or not.

As we know Mobile App Development strives for progressive and dynamic innovation that never stops at past breakthroughs. It seeks new frontiers to challenge past achievement. Then how well is your mobile app performing in the market post-launch? Are there any critical areas to address or is it smooth sailing thus far? These are some of the basic and essential app engagement and profitability key metrics to find out about your app's performance.

Key App Metrics to Track Your Mobile App

1. Engagement Metric.

Engagement metric is applicable when users realize the actual value of your mobile app. Measuring the engagement actions of users brings into clear perspective the real value of your app to users. Engagement in user terms is responding or performing key engagement actions that show good user engagement. Knowing the success ratio of your mobile app is a key part of your business growth. It is always about the number of active app users who add business value daily. Engagement metric helps know user experience while on the app.

2. Retention Rate Metric

Although engagement is critical, retention goes a step further to measure and know the app retention rate, the number of users who have stayed on the app continuously. This essentially is the number of active users at any one time who have continued on a sustained basis used the app. Why is this so important? Though most apps have a set number of daily active users (DAU), a higher retention rate means sustained growth in the app users who keep coming back to the app for various reasons or uses. Retention rate calculation or measurement is a continuous process driven by the necessity to gauge growth on a sustained basis.

3. Churn Rate Metric

The churn metric is the total number of users who have stopped or quit using your app. The churn rate metric is quite important if the app leaving or quitting users are high-value users than low-value users. It is obvious app developers, as well as businesses, have an app demographic usage mapping that aspires to bring in the most profitable or valuable app usage demographic. High-value users mean repeated/consistent users whose app actions contribute to the productivity bottom line. Low-value users are users whose app usage actions don’t impact the productivity bottom lines. Nevertheless, losing new users implies lost opportunities and chances

4. Daily App Users and Monthly App Users Metric

User app download doesn't imply the use of the app. Daily App User reveals how valuable the app is to those who have installed it. It shows the number of times, averagely, a user open and engages with your app daily. A higher number of sessions is great especially for social media apps doesn't measure success accurately for other apps.

Monthly Active Users (MAU) metric works on the same parameters as the Daily Active Users (DAU) but a longer assessment period, precisely 30-days. Monthly Active Users reveals the retained number of users of your app over a month.

5. Installations, Uninstallations and Downloads Metric

The frequency of the app downloads to devices helps track app popularity among users. App downloads tracking is a key performance metric as the foundation. However, app downloads don’t indicate the completion of the apps setup process. That's why it is critical to follow the actual complete installations on the various devices that your users are using. Besides, it is often possible and common for a user to opt for uninstallation of your app for several reasons. But the catch is there is always no feedback or reason as to why they do so.

6. Session Interval and Length Metric

Sessions are a critical part of determining the key performance metrics of an app. Session length is length or duration of time a user spends on your app before turning closing it. In other words, the length of time given to each app session use. App sessions help earn extra revenue by knowing the best time to incentivize app users with a specific certain call to action (CTA). On the other hand session interval is the length of time between a user’s first session and the next one. This shows the regularity each user opens and uses your app. It also reveals to you whether the app is used regularly or not. These insights help explore and know what can boost user engagement.

7. App Crash Metrics

Apps can have crashes or timeouts due to several factors.  Tracking your app crashes per user is critical at it helps you trace various dynamics and usage patterns like names, methods, as well as the true numbers. It helps you to know the technical barriers affecting user experience. There are severe tools adaptable in tracking app crashes.

8. App Store Ratings Metric

App store ratings and reviews give a deeper insight into what your app promises and delivers. Users can tell of what they think of your app through reviews as well as the public. App stores deliver the best platforms to gauge as well as showcase varying user reviews. Poor ratings are dampeners in the app store rankings.

Negative reviews and ratings are not helpful either for your app. That is why collecting user feedback in the testing phase to know what's faulty as well as optimizing the UI and UX are critical. Staying in direct touch with users helps in collecting valuable feedback that helps refine your app.

9. Cost Per Acquisition (CPA) Metric

Cost per acquisition helps analyze how much is to be spent to get active or paying users. Acquisition cost includes many parameters like ads expenditure, public relations, customer support, legal requirements, technology costs like support architecture and infrastructure, etc. With this in place, it is possible to calculate the cost per acquisition by the division of the total cost of a campaign by the number of acquisitions made.

10. Lifetime Value (LTV) Metric

What does your mobile app present you and your users in terms of lifetime value app usage? Lifetime value (LTV) metric is the total revenue earned from a user before stopping using your app. This app metric takes into account the cost per acquisition. Therefore, if the cost of acquisition is higher than the lifetime value of each user, the app incurs a loss.  The most productive approach to increase the LTV of each user is through knowing the exact your target audience' needs. Positive and responsive customer services help create a great user experience.

Summary

For a Mobile App Development company or business, these key mobile app metrics can help to build an informed and data-based business decision whether the app is a success or not.